when is the next victoria secret fashion show 2025

Mac Grediser

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27-11-2024

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When is the Next Victoria's Secret Fashion Show? The Uncertain Future of a Fashion Icon

The Victoria's Secret Fashion Show, once a highly anticipated annual spectacle, is currently not scheduled for 2025, or any foreseeable future. While the brand remains a significant player in the lingerie industry, the extravagant runway show that defined a generation has been discontinued.

The last Victoria's Secret Fashion Show aired in 2018. The decision to cancel the show wasn't a spontaneous one. Several factors contributed to its demise:

• Shifting Cultural Landscape: Facing criticism for its lack of diversity and body inclusivity, the brand struggled to maintain its relevance in a rapidly changing social climate. The focus on a narrow definition of beauty was increasingly at odds with contemporary values.

• Declining Viewership: Ratings for the show had been declining for several years leading up to its cancellation. The once-massive audience was dwindling, indicating a loss of interest in the traditional format.

• Brand Repositioning: Victoria's Secret has since embarked on a significant rebranding effort, attempting to create a more inclusive and diverse image. This involves a shift away from the overly sexualized imagery that previously characterized the brand. This new direction inherently clashes with the lavish, highly produced nature of the past fashion shows.

What's Next for Victoria's Secret?

Instead of the grand fashion show, Victoria's Secret is focusing on other marketing strategies, including:

• Digital Content: The brand is increasingly investing in digital campaigns and social media engagement, aiming to connect with a wider and more diverse audience.
• Brand Ambassadors: The brand is partnering with a more inclusive range of models and influencers to promote its products.
• New Product Lines: Victoria's Secret is expanding its product lines to cater to a broader range of preferences and body types.

Conclusion:

While there are currently no plans for a future Victoria's Secret Fashion Show in 2025 or beyond, the brand is actively evolving. The future of Victoria's Secret may not involve the large-scale runway extravaganza of the past, but its efforts to reposition itself suggest a continued presence in the fashion industry, albeit in a significantly different form. Whether a future iteration of a fashion show will ever occur remains purely speculative at this point.